Redesigned the logo
Launched a multi-year global ad campaign
Brand evolution
Thoughtworks needed a brand evolution that could match its ambition. A small, focused team — including myself — took on the challenge. The result? A rebrand that elevated every detail: a timeless logo, an accessible color palette, fresh photography and bold new illustrations. Then we turned up the volume — bringing in a copywriting powerhouse and rolling out the company’s first-ever global ad campaign. The brand didn’t just evolve; it stepped onto the world stage.